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Field Marketing Manager, LATAM

We are seeking a Field Marketing Manager, LATAM to propel Yooz’s rapid global growth.

Dallas, TX

Published on September 10, 2021

If you’re intrigued by innovation, love the art of delivering excellence to customers, and are inspired by a work hard / play hard team environment – keep on reading!

Software is developed to solve business challenges. While technology providers have rallied to bring more efficiency to most areas of a business, via software, Accounts Payable (AP) processes have been highly ignored.
 
Bottom line, most mid-size organizations pay their mountain of invoices no different than they did 30 years ago. Lots of paper, a room full of people, manual opening and review of each envelope, the painstaking monotony of typing invoice data into accounting systems, and then chasing down Joe or Sue to approve payment (yuck).
 
Yooz has applied the latest in innovative cloud technologies to tackle that age-old challenge and bring maximum financial and process efficiencies to our customer’s AP process. Yooz is modern AP built on innovative AI technologies.
 
Our guiding corporate principle is to be the best in the world at what we do. We are long-term focused and reinvest 40% of revenue back into the products every year.
 
We are looking for a full-time, Field Marketing Manager, LATAM, a real marketing enthusiast, to reinforce our global marketing organization and to accelerate our already rapid growth on the Americas market. If you love the art of marketing and embrace the science behind it, live and breathe marketing in a modern tech space, and want to put your own mark on a winning global growth strategy - keep on reading!
  • Your Mission

    We see the role of marketing as creating new customers, fostering innovation, and driving customer centricity.

    Your mission is to contribute to the design and execution of the marketing roadmap defined by the Yooz marketing leadership.

    You will be a champion of Yooz and will be a key asset of the marketing team in articulating value, innovation and differentiation, explain the incredible ROI of Yooz, inspire and sell the future of Yooz; both inside our company and across our target market.

    You will maintain strong working relationships with other Yooz personnel in Sales, Services, Marketing and Product Management teams worldwide.

  • Your Responsibilities

    Supported by our marketing teams (content, web, graphic, etc), you will take charge of Yooz’ marketing efforts for the LATAM region. This position requires the following:

    • Market Intelligence: understand the expectations and behaviors of this market.
    • Lead Generation: develop and implement demand and lead generation marketing strategies through various channels such as inbound and web marketing, email marketing, social media marketing, paid advertising, webinars, events, and partnerships.
    • Local marketing operations: organize the operational management of online or physical events (webinars, tradeshows, business meetings..) from promotion, course of the event to lead integration in Salesforce.
    • Activity monitoring and reporting: proactively analyze the results of past and ongoing marketing campaigns and adjust plans to boost ROI. Reporting to top level management during weekly and the monthly business meeting.

     

    The Field Marketing Manager, LATAM supports company-wide content marketing, public relations, email marketing and sales enablement strategies to attract and retain clients including:

    • Collaborate with our content team to regionalize copy for promotional emails, nurture emails, sales emails, newsletters, etc for your market
    • Translate and adapt marketing materials from English to Spanish
    • Work closely with our “Field Marketing Manager Spain” to mutualize content and best practices
    • Plan and organize marketing campaigns and events leveraging various channels (emails, webinars, tradeshows, etc)
    • Deploy successful marketing campaigns and own their implementation from ideation to execution
    • Interface with sales organization to track, qualify, nurture, score and prioritize leads to deliver a steady and predictable growth in both number and quality.
    • Own the end-to-end execution of an event, webinar, or tradeshow including post-event reporting.
    • Provide feedback to senior management team on market trends, competitive threats, unmet needs, and opportunities to deliver greater value to our customers.
    • Contribute, with the help of our digital team, to our overall SEO-strategy by creating fully optimized SEO Spanish content
    • Provide reporting and analysis as related to marketing efforts and results versus KPI goals
    • Support your director’s strategy to meet all deadlines, KPI’s, and projects
    • Perform other duties as assigned

     

  • Requirements
    • 5+ years of marketing experience preferably in a B2B SaaS environment
    • Bachelor’s degree in Marketing, Communications, Public Relations or related field
    • Your Spanish is fluent (written and oral). Being a native speaker is a big plus
    • You are familiar with Latin American culture
    • Passion and the initiative for creating innovative marketing campaigns while measuring results against KPIs
    • Strong copywriting, editing and proofing skills
    • Proficient with full Microsoft Office suite of products
    • Excellent communication skills, written and verbal
    • Superior organizational skills and ability to complete tasks without being micromanaged
    • Self-motivated, proactive and innovative style
    • Creative and strategic thinker
    • Flexible, adaptive and able to think on your feet
    • Strong attention to detail
    • Customer-centric
    • Aptitude for technology
    • Knowledge of Accounting and Accounts Payable is a plus
    • Experience using HubSpot, Salesloft, and Salesforce a plus
    • Ability to work well on a team in a start-up mode: dynamic, fast growing, international organization
  • Benefits

    Yooz cares about people and centers on its employees, values and vision. Yooz strives to provide a collaborative environment where each person feels encouraged to contribute to the company's success. Here are some benefits and assets the company offers:

    • Competitive base + uncapped commissions and accelerators
    • Yooz Achiever's Klub to reward the sales' overachievers
    • Generous paid time off and paid holidays
    • Health, dental & vision insurance for the entire family starting your 1st full month
    • Group life insurrance
    • 401(k) plan
    • Awesome work environment (brand new open space, kitchen, free snacks, break room with TV and Wii games, a nice gym, etc.)
    • Bi-monthly 'happy hours'
    • Amazing quarterly team events and activities
    • Great work-life balance

Are you interested in this opportunity ?