Featuring Scott Jorgens, Senior Director of Marketing at Endeavor4
What does it take to turn strategy into meaningful growth? In this Partner Spotlight, Jessica Hopkins, NORAM Head of Partner Marketing, speaks with Scott Jorgens, Senior Director of Marketing at Endeavor4, about how clear value-driven messaging has helped shape Endeavor4’s growth across ERP, CRM, AI, and Cloud practices.
Q: Endeavor has coined the term “The GP Revolution.” For those hearing it for the first time, what does it mean and why now?
A: The GP Revolution is about giving Dynamics GP customers confidence and choice. We’re three years out from Microsoft’s announced end of service, and many GP users are being told they must move immediately. Our perspective is different. GP is a mature, stable system with meaningful life left in it, especially when paired with modern cloud technologies. GP users needed a voice that supports customers who aren’t ready, or not willing, to abandon a system that still works well for them.
Q: Why has Endeavor4 doubled down on GP while many partners are pushing customers away from it?
A: Quite simply, our customers are still on GP and they still need strong support. We saw an opportunity to build something sustainable by investing in deep GP expertise rather than walking away from it. Today, Endeavor4 supports more than 650 GP customers through its GP Support North brand and continues to welcome an average of three to four new GP clients each month as former partners exit the market. That momentum reinforces our strategy and confirms we are headed in the right direction.
Q: You often talk about being “the last GP partner standing.” What does that look like in practice?
A: It means building scale and community. We’re expanding our GP support desk, acquiring GP practices through M&A, and creating a critical mass of customers, consultants, and ISVs committed to supporting GP beyond Microsoft’s timeline. That scale allows us to invest in stronger support, better knowledge sharing, and long-term stability for customers, by providing access to our talented consultants dedicated to Dynamics GP.
Q: Part of The GP Revolution is about delivering a cloud-like experience without abandoning GP. How does that work?
A: GP itself isn’t cloud software, and it never will be, but it can absolutely live as-is, in a modern environment. Customers can host GP in Azure or a private cloud, then surround it with cloud-based applications for AP automation, purchasing, expenses, reporting, and analytics. The result is a hybrid model where GP remains the core financial engine, while cloud tools deliver accessibility, automation, and even AI-driven insights.
Q: Which types of organizations are best suited for this hybrid GP model?
A: It’s especially valuable for organizations with significant investments tied to GP, such as integrations with warehouse management systems or industry-specific tools. For many of these businesses, GP is still doing its job extremely well and replacing the ERP alone doesn’t solve broader system dependencies. The hybrid approach allows them to modernize while buying time to make more strategic decisions.
Q: Customers are being told migration is inevitable. How should they think about timing?
A: Migration should be intentional, not reactive. Most GP to Business Central migrations take six to twelve months, and closer to nine is a realistic average. Customers shouldn’t wait until 2029 to start planning. Even if migration is years away, there are smart steps to take now, such as cleaning up reporting, modernizing processes, and investing in automation that deliver immediate ROI and reduce risk later.
Q: How does AI and automation fit into the broader GP story?
A: AI and automation rely on clean, well-structured data and disciplined processes, and Microsoft Dynamics GP provides a solid foundation for both. Once that foundation is in place, cloud-based solutions can extend GP’s capabilities with AI-powered reporting, fraud detection, and automated workflows. The landscape has already evolved quickly, and enterprise-level tools are now within reach for SMB, and midmarket GP customers through flexible, subscription-based pricing.
Q: Looking ahead three to five years, what should GP customers prioritize right now?
A: First, understand your risk tolerance for running software past vendor support which is currently set at December 2029 by Microsoft with an extended security window till April 2031. Second, make sure your infrastructure is current, secure, and supported, especially SQL Server and Windows Server which each has updated 2025 versions. Third, invest in changes that improve efficiency today, such as AP automation, reporting, and cloud access. Whether a customer chooses to stay on GP longer or migrate later, those investments pay off either way.
Q: What’s the future vision of The GP Revolution community?
A: The long-term vision is a trusted ecosystem. That includes curated knowledge, member-centric training materials, strong ISV commitments, and eventually AI tools that guide customers to accurate, relevant GP guidance instead of outdated or misleading content. GP users deserve clarity, stability, and a path forward. The GP Revolution is about providing exactly that.
About Endeavor4
Endeavor4 is a top North American Microsoft partner for AI, ERP, CRM and Cloud with over 1,200 active Microsoft clients. Within Endeavor4, is a dedicated team branded as GP Support North. This large in-house team of GP consultants dedicated to supporting clients using Microsoft Dynamics GP (Great Plains) ERP. In 2024 they made a 10-year pledge to support GP and are your safe-haven for long-term GP support and consulting services. They will not force you to change platforms, but if and when you are ready, Endeavor4 can help migrate you to the cloud. At Endeavor4 love Dynamics GP (Great Plains) and have more than 650 active GP clients across North America, predominantly in the USA and Canada. Over the years, our team has been named multiple times to the Microsoft President’s Club – The top 5% of Microsoft Partners Worldwide.
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